Here's some marketing wisdom that is worth reading
“Sound him or her out before you start selling anything.“
Gary Bencivenga, “magic bullet“-style sales coach
You can’t sell to someone without knowing who that someone is. So you’ll need to spend some time analyzing your customers. In practical steps, you can discover your “who” on three levels:
the general public. What’s going on “out there”? Read the news, watch the latest blockbuster, visit the top web sites. What are people dreaming about?
your niche. Join forums, skim message boards, research your competitors. What are people looking for?
the opinions and preferences of your actual subscribers: surveys, ratings, profile info from sign up
This may sound like a hassle, until you realize you’re hearing the beat of popular culture, able to target your messages with laser precision.
MY FAMILY
No comments:
Post a Comment